Our cultural landscape is constantly evolving. It can be difficult to discern between what is temporary and what is a long-lasting development worthy of our attention.

What shifts are crucial for our relevance? What developments pose a threat to our position? Do we need to adjust our language and visual messaging? What's happening in the collective unconscious?

Cultural shifts can mean many things. As an example, 'beauty' in the 2000's was marketed significantly different than today.
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Beauty brands entering or playing in 2024 must have a strong understanding of the cultural zeitgeist and a good sense of how this could evolve in the future. How is the concept of 'beauty' defined and understood in 2024, '25, '26, '27?  When consumers expectations change, so must our brandscape.

Failing to grow with the times, in ways authentic to you and your brand, will result in a disconnect or loss of trust with your community. Without a profound grasp of cultural nuance, new brands are likely to face challenges engaging their target audience in a meaningful and effective way. For existing brands, their consumers may simply look elsewhere or worse, the company could endure a public backlash.

*Moments brands failed to notice shifts in society or were disconnected from their audience and/or the cultural temperature.*

This is why we offer deep dives. We provide diligent analysis of your relevant cultural landscape, current and possible future trends and how it's inevitable nuances effects the market your brand wishes to play in. Additionally we look at your company, it's offering, your team(s) and provide clarity on how your company and brand can authentically play within or respond to our cultural findings.

Deep Dives are suitable for new brands as well as existing brands anticipating or experiencing market change. They provide clarity on how to evolve with the times and guidance on how to truly connect to your audience.

Book in a 30 minute chat on now.