Brands have the opportunity to change the world. They have the power to shape culture, influence behavior and drive meaningful change. It's why we do what we do.

I’ve always been intrigued by human behavior, how society moves though an endless spiral of change. How our values change, how our perspectives change, what we as a society and individuals deem important and what we are willing to spend our time and money on.

In the past years we’ve seen numerous trends. From full coverage make up and heavy contour to the clean girl no make up look (both which requires us to spend thousands of dollars in products).
We’ve moved from girl boss to trad wive. We baked pandemic sourdough and continue to get lost in cottage core. We’ve developed main character syndrome while simultaneously watching the rise of the desirable NPC. “Yes, yes, yes”

We’ve gone from wanting the latest iPhone to wanting an old flip phone and we’re so desperate for answers that the lost are consuming red pill, black pill, clear pill and the likes. Although most of these seem superficial (and I won’t go to dark and deep) all of these streams tell us something about where we are as a society.

It’s this passion for human behavior and societal shifts that has brought me to brand.

Brands are not just logos or products; they are mirrors that reflect the values, aspirations, and desires of a society. And I believe they can influence positive change.

With every new brand, we look at the societal foundations on which we must build. For existing brands we advise on how they must evolve with the times. Through campaigns, messaging, and storytelling, brands have the power to shape public opinion, challenge norms and ignite meaningful conversations. Regardless of the brand, new or old, we ask ourselves; How can this add something positive to the world. What is its “right of existence”.

It is essential to recognize the impact brands have on our lives and to critically analyze the messages they convey. By doing so, we can ensure that the brands we support align with our values and can contribute to a better world. You vote with your dollar, so choose wisely.