When starting with a new brand project it’s tempting for both client and consultant to rush through to the outcome. Let's remind ourselves:
Fast is slow,
slow is fast.

In our fast-paced society, the allure of a rapid transformation is understandably seductive...
Let’s consider the popular movie trope of the “nerdy girl” make-over scenes.

These movie make-over montages mirror our hope that with some simple external changes we can experience profound internal shifts.. and with it, the world will finally see just how worthy we are.

The popularity of such makeovers can be attributed to our cultures craving for quick fixes.Additionally it showcases our deeply ingrained belief that surface-level “upgrades” (looks, money, success) can engender genuine feelings of self-worth and fulfilment.

But to create a sustainable brand that is suitable for the product, the market, the target audience, able to grow with the times and authentic to the founders or teams running the business, etc. etc. we must first slow down...

Step 1: Ask questions.
Dig Deep.

“Nerdy girl” makeover montages offer a condensed version of growth, promising a complete and lasting metamorphosis in a matter of minutes. In reality, in order for a new identity to work, we must first address the internal and align it with the external.

A good brand flows from the inside to the outside.You can’t just “put on” a new identity, you have to become it and becoming takes time.

We don’t “sell” brand identities, we find 
them together with you.