A thinking studio based
in AUSTRALIA and BEYOND.
↓
M.CO is a creative Thinking Studio in Australia and beyond. We create with depth.
We work with established and emerging organisations on all things brand. From the strategic bedrock to the creative execution, we learn from the past to build for the future.
A good brand flows from the inside out. To create a sustainable brand-market fit, one that is able to evolve with authenticity alongside its founders and team, we must slow down, ask questions, and dive deep.
Led by Creative Director and Brand Strategist, Mirte van der Lugt, our teams are selected to suit individual client needs and business objectives, managing campaigns and projects from start to finish.
Deep Dive
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Analysis on current market and trends relevant to your offering. Suitable for new brands as well as existing brands anticipating or experiencing market change.
Creation
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Creation of a new brand, business, or product/service offering within an organisation. Suitable for new businesses or existing brands looking to launch a sub-identity built on strong, internal foundations.
Evolution
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Repositioning of a brand or product where pivoting is required, in order to merge with existing business assets or scale up. For established brands looking to refresh their identity and maintain relevance, while protecting critical equities.
Experience
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Rolling out an authentic brand experience as a one-off project, across all touch points: campaign, social media, outdoor, event activations and digital assets.
Management
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Full maintenance of a brand post launch. Creating content and hiring/managing teams across social media, PR, experiences and campaigns.
